[B976.Ebook] PDF Ebook Game Theory and Strategy (New Mathematical Library, No. 36), by Philip D. Straffin

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This book pays careful attention to applications of game theory in a wide variety of disciplines. The applications are treated in considerable depth. The book assumes only high school algebra, yet gently builds to mathematical thinking of some sophistication. Game Theory and Strategy might serve as an introduction to both axiomatic mathematical thinking and the fundamental process of mathematical modelling. It gives insight into both the nature of pure mathematics, and the way in which mathematics can be applied to real problems.

• Sales Rank: #755191 in Books
• Brand: Brand: The Mathematical Association of America
• Published on: 1993-11
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .67" w x 5.98" l, .75 pounds
• Binding: Paperback
• 244 pages

Features

• Used Book in Good Condition

Review
'Game Theory and Strategy is an elegant, crystal-clear expository work. Key concepts are emphasized and clearly explained.' Nature

Most helpful customer reviews

29 of 32 people found the following review helpful.
anyone from social science should take a look
By roy ho
This book is designed to be easy to read. Mathematical maturity is almost irrelevant. This is a book written by a good mathematician, about how society, not mathematics. It is rare that a mathematician can write well about such a topic. Dr. Straffin did it very well. One might almost think that he is an English professor who is "translating" what a mathematics professor is lecturing. Moreover, Dr. Straffin is not lecturing how social scientists should conduct their studies. Instead, he is sharing his "mathematical lens" with the audience to view this world. After reading this book, one who has little experience with mathematics should feel that mathematics is not dry, dull and meaningless. The author is trying to show us with examples that mathematics is not only about particles, rockets and other "dead boring things." Mathematics is a tool for us understand this world, the part of the world with human beings in the story.

6 of 7 people found the following review helpful.
Perfect First Simple Game Theory for Ordinary People
By ericson07
This is a good first book about game theory for those who are not afraid of math but not mathematically inclined. The book is full of math but the simple explanations and the way the author builds up to the theory makes it simple to follow.

I actually bought this copy for my library. I had used this book in college but had borrowed that copy from a friend.

26 of 28 people found the following review helpful.
Best Introduction into Game Theory
By mickey_moose
I found this book to be a very enjoyable read, covering the most interesting ideas in game theory and how they have impacted on other sciences from biology to sociology.
Almost no mathematical knowledge is required, because the text focuses on the ideas not the math.
Even if you want to learn about Game Theory including the mathematical foundation, I recommend to read this book first. It will wet your appetite for Game Theory and show the breath of ideas and applications.

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[X636.Ebook] PDF Download The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are, by Brene Brown

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In The Gifts of Imperfection, Bren� Brown, a leading expert on shame, authenticity, and belonging, shares ten guideposts on the power of Wholehearted living—a way of engaging with the world from a place of worthiness.

Each day we face a barrage of images and messages from society and the media telling us who, what, and how we should be. We are led to believe that if we could only look perfect and lead perfect lives, we'd no longer feel inadequate. So most of us perform, please, and perfect, all the while thinking, "What if I can't keep all of these balls in the air? Why isn't everyone else working harder and living up to my expectations? What will people think if I fail or give up? When can I stop proving myself?"

In her ten guideposts, Brown engages our minds, hearts, and spirits as she explores how we can cultivate the courage, compassion, and connection to wake up in the morning and think, "No matter what gets done and how much is left undone, I am enough," and to go to bed at night thinking, "Yes, I am sometimes afraid, but I am also brave. And, yes, I am imperfect and vulnerable, but that doesn't change the truth that I am worthy of love and belonging."

"This important book is about the lifelong journey from 'What will people think?' to 'I am enough.' Brown's unique ability to blend original research with honest storytelling makes reading The Gifts of Imperfection like having a long, uplifting conversation with a very wise friend who offers compassion, wisdom, and great advice."
—Harriet Lerner, New York Times best-selling author of The Dance of Anger and The Dance of Connection

"Bren� Brown courageously tackles the dark emotions that get in the way of leading a fuller life; read this book and let some of that courage rub off on you."
—Daniel H. Pink, New York Times best-selling author of A Whole New Mind

"Courage, compassion, and connection: Through Bren�'s research, observations, and guidance, these three little words can open the door to amazing change in your life.'"
—Ali Edwards, author of Life Artist

• Sales Rank: #80 in Books
• Size: Inquiries - by email
• Brand: Home Comforts
• Model: 9339946
• Published on: 2010-08-27
• Released on: 2010-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x .50" l, .44 pounds
• Binding: Paperback
• 160 pages

Features

• The Gifts of Imperfection: Let Go by Brene Brown Paperback 2010 New
• Brand New
• Officially Licensed

From Publishers Weekly
Brown, author or I Thought It Was Just Me (but it isn't), again urges us to expose and expel our insecurities in order to have the most fulfilling life possible. Her latest is a guidebook for pilgrims on the journey to wholehearted living, which she defines as containing courage, compassion, deliberate boundaries, and connection. She has defined 10 guideposts for personal introspection, which involve cultivating some positive quality, whether it be authenticity, self-compassion, or a resilient spirit, intuition, meaningful work, or laughter. Each guidepost is the focus of a chapter that contains illustrative stories, primarily from her own life; definitions, including the difference between shame and guilt; quotes from such diverse sources as Diane Ackerman and E.E. Cummings; and brief suggestions of activities that she pursues with the assumption that they might help her audience. Although these activities are highlighted in her introduction to the book, they are in short supply and the book functions more as a chatty meditation on the guideposts. Despite occasional moments of insight, this book's primary value may be in spurring thought and providing references to other authors that will provide further inspiration for those seeking a more meaningful life. (Oct.)

From Booklist
Human-behavior researcher and author of I Thought It Was Just Me (2007), Brown has made a career out of studying difficult emotions such as fear and shame. In this latest book, she emphasizes that above all other ingredients of living an emotionally healthy life is the importance of loving ourselves. In the grips of what she took to be a breakdown, or midlife crisis, Brown came to understand she was experiencing a “spiritual awakening” and worked to explore its significance and the interaction of knowing and understanding yourself and loving yourself. She intersperses her own personal journey with research and clinical observations of others of the work of living a “wholehearted” life, or “engaging in our lives from a place of worthiness.” The point is to embrace life and oneself with all the imperfections, releasing the stress of overdoing and overworking. Brown offers exercises for readers to plumb their own emotions and begin to develop the kind of resilience needed to stand up to unrealistic expectations of others and ourselves. --Vanessa Bush

Review
"This important book is about the lifelong journey from 'What will people think?' to 'I am enough.' Brown's unique ability to blend original research with honest storytelling makes reading The Gifts of Imperfection like having a long, uplifting conversation with a very wise friend who offers compassion, wisdom, and great advice."
--Harriet Lerner, New York Times best-selling author of The Dance of Anger and The Dance of Connection

"Bren� Brown courageously tackles the dark emotions that get in the way of leading a fuller life; read this book and let some of that courage rub off on you."
--Daniel H. Pink, New York Times best-selling author of A Whole New Mind

"Courage, compassion, and connection: Through Bren�'s research, observations, and guidance, these three little words can open the door to amazing change in your life."
--Ali Edwards, author of Life Artist

Most helpful customer reviews

1744 of 1806 people found the following review helpful.
This book has changed my life.
By Lindsay Baker
I've been through 6 therapists, I've struggled with depression for nearly twenty years, never could finish anything I started, and everyone always assumed I had ADHD. Not until therapist number five did someone point out to me that ADHD is often mistaken for anxiety and he was sure that was my problem. Boy was he right. Sadly, he was terrible at treating, so I found a new therapist who encouraged me to embrace the bad days and bad times and she pointed me to Brene Brown's TED talk on vulnerability. It really spoke to me, so I thought it would be a good idea to read her book. I just looked at the screen for a full minute trying to figure out how to put into words how much this book has helped me and I just can't find them. All those years I thought I had ADHD, I was just afraid of what people would think. I would pick up a new hobby hoping it would be the one that I could stick with and foster, only to give up on it. Never was the problem an attention deficiency, it was a courage deficiency. The author talks a lot about how making a major change in your life isn't something you wake up and do one day, it's something you practice every single day. And most will struggle with it, but without the struggle, we lose out on so much. I will have far fewer regrets on my deathbed having read this book. If you read these Ms. Brown, THANK YOU, from the bottom of my heart.

172 of 180 people found the following review helpful.
Recent break-up, divorce, etc.? Make this your very first read!
By Andrew M. Roy Jr.
Let me begin by stating where I was coming from, when I picked this book up. I've spent 11 years in the Army and done quite a few combat deployments. Moreover, I had recently been dumped in my 'perfect' engagement by my fiancee who had been cheating on me with a male coworker. So, this 'emotional' genre of reading isn't usually my thing and my sense of worthiness was very injured. I initially avoided this book out of concern that it was one of many under-evidenced self-help titles.

Changing my mind on reading this was undoubtedly one of the best decisions I have ever made and I am a much better person for it. I don't guarantee very much, due to my skeptical nature; but, I think I can guarantee that something in this book will profoundly change you. Perhaps this was done by Dr. Brown's approach of confronting the 'things that stand in our way' of leading a 'wholehearted life'. This is important because thoughtful people need to confront these things in order to overcome them and develop not just a positive mindset; but, a *realistic* one that doesn't ignore the potentially negative cognitions that arise.

Some of my PROs and CONs follow. But, allow me to be clear: if you have just been dumped, divorced, or experienced a break-up, then I think this is a great book for you. Some other titles like to do half-baked analysis of what happened between you two. Some of those books are like your own, highly-biased pep talker ("she was all wrong for you", "you're better off, now", etc.). While well-meaning, this can weaken you going forward. They sacrifice truth and accuracy for 'feel-good' support.

Much has already been said about this book, so I've avoided a super thorough review.

PROs
-well-organized content. topics overlap somewhat (of course), but they are introduced in the form of very manageable daily 'guideposts'.
-content is qualitative research-based. I think this is the right approach, since qualitative research is well-suited to derive meaning from the experiences of people.
-writing style is down-to-earth, clear, and very humorous at times.
-the book is relatively inexpensive.
-the approach of tackling 'obstacles' of thinking that prevent wholehearted living.
-realistic expectations of the results of reading this book.
-comprehensive treatment of the elements of wholehearted living.
-the persuasiveness of pretty much every guidepost.

CONs
-for the uninitiated (read: myself), I thought that guidepost 8 wasn't as clear in defining the concept of stillness.
-umm.. I'll have to get back to you on this one.

I would like to conclude with a few things that convince me that something in this book has made profound changes. First, I grew-up with a very domineering father and reading this book has made me truly comfortable with him for the first time in my life. Second, I NEVER danced at a bar without having some 'liquid courage' to prime me. After reading, I danced several songs (badly, of course ;-) ) and truly enjoyed myself. Third, because of my balding, etc. I always felt a little too self-conscious to dare flirting with some very beautiful ladies that I've met. Not any more.

These are just a few thoughts, but I hope that they speak to someone out there.

720 of 788 people found the following review helpful.
I loved this book with my whole-heart.
By Beverly A. Mcphail
The Gifts of Imperfection is a little gem of a book that offers readers a way to change their lives through adopting the practices of "wholehearted" living. Bren� Brown shows us how to live more authentic and compassionate lives, while learning to embrace our imperfections, and recognize what issues get in our way, such as shame and fear. Although the book is an easy read on one level, it is a complex blueprint for living could take a lifetime to put into practice. The author challenges long-held notions and helped me see the world in new ways. She unpacks concepts such as the difference between happiness and joy and courage and heroics. The journey to a wholehearted life can be a spiritual process, and Dr. Brown is a rather unusual guide, a cross between the Dalai Lama and Wanda Sykes. One moment her words inspire hope and compassion and then belly laughs. She is brutally honest about her own strengths and struggles, so her words come not from an elevated plane, but from walking right beside, or maybe a little ahead, of the reader. Words such as "life-changing" and "revolutionary" are too often used and very clich�d, but they do describe this book. It would be a revolution in this country, and this world, if everyone practiced wholehearted living. That is a world that I want to live in. I am signing up for the revolution today, with my whole heart.

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[S750.Ebook] Ebook Download Business Ethics: Concepts and Cases, by Manuel G. Velasquez

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Business Ethics: Concepts and Cases, by Manuel G. Velasquez

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Resolving Moral Issues in Business. The ethical landscape of business is constantly changing, and the new edition of Business Ethics: Concepts and Cases has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. Business Ethics: Concepts and Cases introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and analytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. Teaching and Learning Experience Personalize Learning - MyThinkingLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking - Business Ethics: Concepts and Cases provides summaries of basic ideas discussed within the text in its margins; presents conceptual materials first, and then offers discussion cases second through standardized chapters; all providing students the chance to critically think about the material they are learning. Engage Students - Study questions at the beginning of each chapter, definitions of key terms in the margins, a glossary, chapter-end study and discussion questions, end-of-chapter web resources, and chapter-opening concrete examples / cases all ensure students' complete understanding of the material. Support Instructors - Teaching your course just got easier! You can create a Customized Text or use our Instructor's Manual, Electronic "MyTest" Test Bank or PowerPoint Presentation Slides. Note: MyThinkingLab does no come automatically packaged with this text. To purchase MyThinkingLab, please visit www.MyThinkingLab.com or you can purchase a valuepack of the text + MyThinkingLab(VP ISBN-10: 0205029760, VP ISBN-13: 9780205029761)

• Sales Rank: #4062465 in Books
• Published on: 2011-07-01
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 9.96" h x .63" w x 8.15" l, 1.71 pounds
• Binding: Paperback
• 504 pages

Review
"This book is an outstanding, clearly written, economics-oriented ethics textbook that will fulfill most of your pedagogical needs in any undergraduate business ethics course." -Marc Orlitzky, University of Redlands "The On the Edge feature boxes have been very useful in the classroom." -Barbara Fechner, South East Community College "Velasquez has been a standard in Business Ethics for several years. The book is well written and has a number of good cases" -Rodney Stevenson, University of Wisconsin - Madison

From the Publisher
Presents a discussion of the concepts of various aspects of business ethics, followed by concrete examples using actual cases of business ethics. This allows students to use and apply the concepts introduced.

From the Back Cover
This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics. It aims to 1) introduce ethical concepts that are relevant to resolving moral issues in business, 2) develop the reasoning and analytical skills needed to apply ethical concepts to business decisions, 3) identify the moral issues involved in the management of specific problem areas in business, and 4) examine the social and natural environments within which moral issues in business arise. Chapter topics cover ethics and business, ethical principles in business, the business system, ethics in the marketplace, ethics and the environment, the ethics of consumer production and marketing, the ethics of job discrimination, and the individual in the organization. For anyone in business.

Most helpful customer reviews

0 of 0 people found the following review helpful.
TERRIBLE!!!!
By Amazon Customer
Terrible! I waited three weeks to receive my order and missed so many assignments. Once I received my order it was the wrong book, I ordered the book I needed not "something like" the book I needed. Thanks for my future F.

4 of 4 people found the following review helpful.
Up to Date Ethical Situations
By A Customer
This book is very up to date on the ethics surounding business today. It thougholy explains the different theories and concepts of business ethics. I rate this book high on content, but low on context. This is a good book but is long and dry, this author repeats himself and does not always get to the point directly.

2 of 2 people found the following review helpful.
Stays more on concepts rather than cases!
By JR
Easy read, easy carry and less verbose than the business law book. More focused on concepts rather than cases which is the best way to learn!

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The worlds deadliest poisons is an intriguing and often fascinating look at substances on our planet that are exceedingly brilliant at what they do…and that is to kill anyone who unwarily comes into direct contact with them.
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• Sales Rank: #2179517 in eBooks
• Published on: 2015-06-18
• Released on: 2015-06-18
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
poison book
By Jeff
The book is interesting as a overview, however' there is little technical detail on the mechanisms of action of the poisons he describes.

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[S799.Ebook] Ebook Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers, by Bridget Brennan

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If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.

This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.

Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.

• No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences
between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.

• The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.

• The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel.

At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.


From the Hardcover edition.

• Sales Rank: #175853 in Books
• Published on: 2011-09-13
• Released on: 2011-09-13
• Original language: English
• Number of items: 1
• Dimensions: 7.98" h x .62" w x 5.17" l, .46 pounds
• Binding: Paperback
• 320 pages

Features

• Business & Economics
• Marketing
• Why She Buys
• Bridget Brennan

From Publishers Weekly
The founder of Female Factor Strategic Consulting is a convincing cheerleader for marketing more effectively to women. She points out that women purchase or are the key influencers in about 80% of all consumer product sales in the U.S. alone—but 90% of marketing execs trying to reach them are men. In her crusade to teach marketers to become female-literate, Brennan offers very practical advice, urging readers to think twice before using overtly masculine competitive messages, to avoid violent images and language, and to realize that women, focused on practicality rather than cool bells and whistles, require fairly sophisticated marketing: pink is not a strategy, she reminds us tartly. The five important global demographic changes affecting female consumerism—more women in the work force; delayed marriages and therefore more spending on self; lower birthrates resulting in fewer kids (but more stuff); a divorce economy, which translates into needing two of everything; and the growing rate of active older women—mean that the female market must be well catered to. Brennan�s style is smart and straightforward, and her pragmatic advice is spot-on; marketers should take note. (July)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“Bridget Brennan’s book provides a highly readable road map to help marketers and salespeople understand women’s beliefs, values, and sensitivities. Given that women account for a high percentage of purchases, while many products are developed and sold by men, a reading of Bridget’s book will go a long way to closing this gap and improving the satisfaction of both genders.”�—Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

“Bridget Brennan’s highly informative and entertaining book provides keen–and unusual–insights into both the psychological makeup of women consumers and the demographic facts that everyone in business needs to know�in order to execute marketing strategies in this challenging economic environment. Long live the Female Economy!”�—Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company

"Ms. Brennan is all about the commerce she observes. �'If the consumer economy had a sex, it would be female.� If the business world had a sex, it would be male.� And therein lies the pickle.' [She] explores the marketing opportunities offered by trends…all of which leave women making even more buying decisions." –Wall Street Journal

"Is the customer always right?� Yes, She is: An entertaining and …rich account of…untapped opportunities.� Fun and anecdotal." --Financial Times�

"Lively, insightful and relentlessly engaging…should be required reading for anyone burdened with a Y chromosome." –Fortune Small Business

"Brennan details the major trends behind female spending and provides strategies for companies to crack the code." –Forbes Woman

“[Brennan] explains why the existing misunderstanding of gender cultures isn't just a gender gap but a gender "canyon," and provides case studies of female-focused initiatives from marketers such as Callaway, Ryland Homes, Lululemon, Lexus and MasterCard" – Advertising Age

“Word of mouth can make or break a brand, and this book confirms the fact that women talk to other women more about products than men do” --Journal of Consumer Marketing

"Why She Buys [guides] retailers and consumer goods manufacturers on how [women] are increasingly powerful consumers and how they think and shop."–LA Times

“Nab the Women’s Market” – Investors Business Daily

“Since we (women) are driving the economy and the economy could use a boost, it’s all good news” – ABC NEWS NOW

“[Women] are the most important constituency because they make all the decisions….a much needed perspective” – Fox Business Morning

“Witty and insightful” – Marie Claire India


From the Hardcover edition.

About the Author
BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.


From the Hardcover edition.

Most helpful customer reviews

15 of 18 people found the following review helpful.
If this book had been written by a man, it would have been denounced as sexist and condescending to women.
By Beth
I am a woman who takes issue with Ms. Brennan's stated assumptions about gender as well as her argument that gender is THE single most important facet of marketing strategy. Ms. Brennan finds women to be generally obsessed with their appearance as well as that of their surroundings, overwhelmingly nurturing, endlessly talking about their emotions, and unimpressed by quantitative information; while men are (according to her) oblivious to their physical surroundings, uncommunicative, and obsessed with objective measurements (at least in the context of consumer goods!). Having said that, I found this book to contain lots of useful and important tips, but it is both misleading and unnecessary to place these suggestions in a sex-based straitjacket. Her numerous bullet points do offer some generally good advice and are helpful in thinking creatively about marketing strategy, but are not and should not be hung on a gender or labeled as (somehow) female-centric insights. Among the useful points she makes are the importance of humor in marketing and advertising, that plenty of people over 65 have lots of disposable income, that what people do is more important than what they say (although she fails to heed her own advice when she trots out survey after survey - more on that below), and that marketing and customer service need to be much more integrated than they generally are. What I think Brennan is really getting at if you strip away all her pedantic ravings about clueless out of touch men and overwrought, overworked, women, is that there needs to be more creativity in marketing. I don't agree with her that women or people who think like women necessarily have an edge when it comes to thinking outside the box, but I see creativity as being at the heart of her suggestions and insights even though she doesn't write in those terms.
A discussion of automated phone tree systems that make it difficult to talk to a person (pp.220-224) was a real low point in this book, not because the automated systems are good, but because I fail to see why they are any less infuriating to men than they are to women. Ms. Brennan's quoted statistic (on page 220) that in 2007 44% of women said customer service had gotten worse over the past 5 years while 33% of men said it had gotten worse is both incomplete and misleading. I would want to know how many people were surveyed, what were their ages, and what were the other options in the survey (better, the same, other?) and how many of the people surveyed picked those. Also, such a survey is likely to reflect the fact that slightly more women have probably had personal experience with customer service in as much as they still tend to work less at paying jobs over the course of their lives than men (overall - just because of maternity leaves if nothing else) and therefore are more likely to be home to make calls, return unwanted items, and be on the receiving end of the efforts of telemarketers. The 11% difference Ms. Brennan makes much of could be explained away on many other grounds. Ms. Brennan might benefit from some detailed study of statistics and of scientific methodology. The latter, in particular was utterly lacking throughout this book. To me, it is much more annoying when an author misuses "science" to back up his or her claims than when she or he simply makes well-reasoned arguments without presenting any half-baked or misleading "statistical evidence". Throwing around statistics as in that 11% example is pretty typical of how Brennan handled such matters throughout this book. Furthermore, even if one uncritically accepts all of her statistics and survey results, Brennan's reliance on surveys flies in the face of her own argument that people's behavior should be the gold standard, not their opinions of themselves or others.
But fundamentally, the biggest problem with this book is its gender-based stereotyping. Gender is only one a number of factors, not the be all and end all of consumer psychology. There are non-verbal and verbal people of both genders, slobs and clean-freaks of both genders, competitive people of both genders, appearance obsessed people of both genders, and fact-oriented people of both genders. As a glaring example of the kinds of assumptions Brennan makes, she argues (on pages 97 and 98) that it is primarily women who are willing to pay more for things that make life easier. She seems to completely ignore the reality that people who live from paycheck to paycheck (much less those who have no paycheck at all) can't afford things that would make their lives easier, no matter what their gender. I would suggest that willingness to pay a premium for time-saving or labor-saving goods and services is probably a function of socio-economics, not gender. The "typical" woman in Ms. Brennan's world who (on page 99) spends hours a day in her car is vastly different from the inner-city working mom who relies on public transportation and cannot afford a car, even though they may both be single mothers, and the marketing that targets one may completely miss the mark with the other. Ms. Brennan, however, seems to ignore these kinds of distinctions in her quest to lump all women (worldwide!) together and to label and characterize them by her lights.

5 of 6 people found the following review helpful.
Phenomenal Book!
By Lori L. Radun
You might think if you are a woman and you're marketing to a women audience that you don't need this book. Nothing could be further than the truth! I've struggled for five years trying to figure out how to sell and market to the mom market. I tried reading Trillion Dollar Moms, but Why She Buys hit the nail on the head. Wow! There are so many wonderful insights and practical strategies you can use in this book. Bridget Brennan is real, unafraid to tell it like it is. She gives great examples of companies that are missing the mark, and wonderful case studies on companies that are doing a phenomenal job marketing and selling to women. You may think you should just make a pink version of your product, but it is so much deeper than that. Women are complex; believe me, I am one of them. But one thing is for sure. Once you figure out how to appeal to the female market, you will have them on fire for your product or service. If your product targets a women audience, or you want it to, you have to read this book first. Before you try and develop a marketing strategy on your own, let Bridget Brennan help. I thought I knew women before I read this book, but now I totally understand women as consumers.

4 of 5 people found the following review helpful.
Very Informative and Engaging
By Tom Bartley
This is a must read text. I had the privilege of attending one of Bridget's speaking engagements at my company and Bridget just blew the audience away. Funny but also very informative and in a way that everyone could relate to the "truths" about gender differences. So I just had to read the book when I saw it featured on ABC television. I picked it up 2 days ago and I just couldn't put it down. Fast read, very accessibly written. Bridget puts the science and art behind effectively understanding and marketing to the real economic force in the USA - the female consumer.

I have to admit that even as a Chief Marketing Officer at a Fortune 50 company, there is a lot that as a marketer I just had never fully understood about the physical, mental and emotional differences in gender that lead to very real, as revealed by Bridget, behaviorial realities. So much that can be immediately implemented to up the game of the marketer, as illustrated by examples that will make you laugh, but also really hit home important lessons.

I highly recommend the book. And if you ever have the opportunity to secure BRidget as a guest speaker, or get to one of her speaking engagements, you won't regret it.

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[N494.Ebook] Get Free Ebook Poems, by Li Po, Tu Fu

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Li Po (AD 701-62) and Tu Fu (AD 712-70) were devoted friends who are traditionally considered to be among China's greatest poets. Li Po, a legendary carouser, was an itinerant poet whose writing, often dream poems or spirit-journeys, soars to sublime heights in its descriptions of natural scenes and powerful emotions. His sheer escapism and joy is balanced by Tu Fu, who expresses the Confucian virtues of humanity and humility in more autobiographical works that are imbued with great compassion and earthy reality, and shot through with humour. Together these two poets of the T'ang dynasty complement each other so well that they often came to be spoken of as one - 'Li-Tu' - who covers the whole spectrum of human life, experience and feeling.

• Sales Rank: #356622 in eBooks
• Published on: 2015-07-30
• Released on: 2015-07-30
• Format: Kindle eBook

Most helpful customer reviews

27 of 27 people found the following review helpful.
China's greatest poets
By Peter Uys
Li Po (AD 701 - 762) and Tu Fu (AD 712 - 770) are regarded as the two greatest Chinese poets. Li Po was a spiritual poet whose verse deals with consciousness and the human mind, whilst Tu Fu was a chronicler of the everyday life. The book includes a thorough introduction encompassing the pronunciation of Chinese words and names, notes on the Chinese calligraphy and the introduction proper which provides information on the poets and their times, plus backgrounds to T'ang Poetry and the principles of Chinese syllabic metre. The poems are elucidated with explanatory notes and with reference to Ezra Pound's translations in his book Cathay. In this regard, I found here another translation of Li Po's poem The Ballad Of Ch'ang-Kan (The Sailor's Wife) the first part of which was translated as The River Merchant's Wife: A Letter, by Pound. This is a beautiful poem and I was very pleased to find the second part here. Although there is no unanimity amongst scholars that it really is by Li Po, it perfectly completes the first part and Cooper's notes here are very illuminating, especially as regards place names on the Yangtse river. This excellent book concludes with a list of titles and an index of first lines, including poems by other poets in the introduction.

26 of 27 people found the following review helpful.
A unique and valuable introduction for beginners.
By tepi
LI PO AND TU FU : Poems Selected and Translated with an Introduction and Notes by Arthur Cooper. Chinese Calligraphy by Shui Chien-tung. (Penguin Classics). 249 pp. Penguin 1973, and Reissued.
This is a valuable book in many ways. Besides giving a selection of enjoyable translations of China's two greatest poets - Li Po (+ 701-762, 25 poems) and Tu Fu (+ 712-770, 18 poems), it also includes a remarkably full and informative Introduction of almost 100 pages which not only serves to introduce beginners to the subject of Chinese poetry, and to the work of Li Po and Tu Fu in particular, but which could also be read with profit by others.
Each of the 43 poems is followed by an explanatory comment, which can range in length from paragraph to essay form. The book also includes a Guide to the Pronunciation of Chinese Words and Names, and, since twelve of the poems are accompanied by the Chinese text in the striking calligraphy of Shui Chien-tung, a Note on Chinese Calligraphy has been provided by the artist for the benefit of those who may not be familiar with the nature and history of this fascinating art form.
Shui Chien-tung has "adopted a manner influenced by Chinese bronze inscriptions [and] has also followed various styles of writing to suit the different poems" (pp.13-14). The result is a clear style which in most cases will cause no problems for anyone who may be studying Chinese characters, since the structure of even the more complex characters can easily be discerned.
Here, as an example of Cooper's style (with my obliques added to indicate line breaks), is the first of two 'sonnets' of Tu Fu's 'At an Evening Picnic, with Young Bucks and Beauties' :
"Sunset's the time to take the boat out / When a light breeze raises slow ripples, / Bamboo-hidden is the picnic place / And lotus-fresh in the evening cool; // But while the bucks are mixing iced drinks / And beauties snow a lotus salad, / A slip of cloud comes black overhead : / Before it rains my sonnet must end !" (p.163)
Cooper's reading nicely evokes the lighthearted amusements of spoiled and wealthy youth, out on the cool water with a party of singing girls for an evening of companionship and pleasure after the heat of the day.
Cooper's anthology has an excellent Introduction, is of manageable size, well-translated, helpfully annotated, uniquely illustrated with Shui Chien-tung's calligraphy, and has other useful features. It would make a good introduction for anyone new to Chinese poetry, and it can also be read with interest by anyone wishing to extend their knowledge of Li Po and Tu Fu.
Those who, after reading it, would like to explore further and learn about some of China's other great writers, might take a look at the excellent anthology by Cyril Birch, another book I can strongly recommend:
ANTHOLOGY OF CHINESE LITERATURE : From early times to the fourteenth century. Compiled and edited by Cyril Birch. Associate editor Donald Keene. 492 pp. New York : Grove Press, 1965, and Reissued.

6 of 6 people found the following review helpful.
Beautiful Poetry!
By G. Messersmith
Li Po and Tu Fu are traditionally regarded by the Chinese as their two greatest poets. Together their poetry has a "balance of nature". Sometimes they are referred to as one poet, "Li-Tu".

This book has a wonderful introduction which tells of each man, his life and together of their friendship. What we know is that they lived during the Tang Dynasty which is considered the 'golden age' of China in which the arts flourished. According to the introduction we do not have an exact date and place of Li Po's birth but it is estimated to be 701 somewhere near the frontier of the Soviet Union. What I love best about Li Po's poetry is his great imagination and imagery. I believe he was a "Romantic" poet. Li Po's view of the world is not set in reality but how he imagines it to be which makes his poetry beautiful. Some of my favorite poems by Li Po: "Drinking Alone with the Moon" about drinking his wine among the flowers and talking to the moon. The moon encourages him and becomes his friend - very lovely poem. Also "Old Poem" is very fanciful and rich - "Did Chaung Chou dream / he was the butterfly, / Or the butterfly / that it was Chaung Chou?" One that I read again and again is entitled "A song of Adieu to the Queen of the Skies, After a Dream Voyage to Her". This is a mystical poem talking of seafarers who tell of the Fairy Isles. The language is simply gorgeous.

Tu Fu's nature is different than Li Po's but he is equally as talented. According to the introducton, "Tu Fu as a man is contrasted with Li Po in almost every conceivable way." Many consider him to be the greater of the two poets. His poems are autobiographical and historical. Several of his poems are ballads to great people and others deal with loneliness and seclusion but they are beautiful and moving to read.

Although the two poets were very different, they knew and respected one another and it is just a matter of personal taste as to which one you might prefer. Either way this is a beautiful book with a rather long but interesting introduction and it is well worth it for the English translations of these poems.

Here's a poem by Li Po saying farewell to a friend:

Blue mountains lie beyond the north wall;

Round the city's eastern side flows the white water.

Here we part, friend, once forever.

You go ten thousand miles, drifting away

Like an unrooted water-grass.

Oh, the floating clouds and the thoughts of a wanderer!

Oh, the sunset and the longing of an old friend!

We ride away from each other, waving our hands,

While our horses neigh softly, softly . . . . "

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[H621.Ebook] Ebook Download Heavenly Highs: Ayahuasca, Kava-Kava, DMT, and Other Plants of the Gods, by Peter Stafford

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HEAVENLY HIGHS introduces the reader to a world of enthobotanicals (plants which release the god within) used by Shaman and psychedelic explorers. Includes DMT, which is found in psychedelic snuff; Amazonian ayahuasca, which is a bitter tasting beverage that triggers visionary experiences with plant gods; Ibogain, which is a yellowish root ingested by indigenous peoples to achieve visionary experiences; and Belladona, Yohimbe and Kava-Kava. For each group Stafford provides the history, botany, chemistry, mental and physical effects, preparation and use, and legal considerations.

• Sales Rank: #1070683 in Books
• Brand: Brand: Ronin Publishing
• Published on: 2005-02-18
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .46" w x 5.50" l, .58 pounds
• Binding: Paperback
• 144 pages

Features

• Used Book in Good Condition

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2 of 9 people found the following review helpful.
Awesome Read !
By t49y
A Little Culture Shock Crammed With Information ! This Adds Depth ! Especially With You Tube ! Already Putting Notes In The Pages ! Fascinating ! The Possibilities ! The Challenges ! Learning So Much ! And Happily Learning More ! In Coffee Ayahuasca Is Gradually Digested Down Giving A Slow And Long Gentle High ! Molasses, Tongkat Ali, Or A Little Potassium Bicarbonate Or Garlic Powder Might Help With Bitterness ! But For That Nuclear Hit ! Boiling Down Pounds And Pounds ! To An Almost Syrup ! Then Drinking Lots Of It ! All Day !..... Or Extraction ! Get The Pure Crystal !!!!.... An I.V. Takes So Little ! Could Be The Biggest Roller Coaster Ride Ever ! Snorting And Smoking With Coffee Too ! Careful ! Couldn't Be A Better Health Herb If Used That Way ! Love It ! Thanks Amazon ! Fascinating !

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[Q937.Ebook] Ebook Free A Language Older Than Words, by Derrick Jensen

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At once a beautifully poetic memoir and an exploration of the various ways we live in the world, A Language Older Than Words explains violence as a pathology that touches every aspect of our lives and indeed affects all aspects of life on Earth. This chronicle of a young man's drive to transcend domestic abuse offers a challenging look at our worldwide sense of community and how we can make things better.

• Sales Rank: #240240 in Books
• Brand: Brand: Chelsea Green Publishing
• Published on: 2004-03-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.34 pounds
• Binding: Paperback
• 418 pages

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From Publishers Weekly
Singular, compelling and courageously honest, this book is more than just a poignant memoir of a harrowingly abusive childhood. It relates the extraordinary journey of one man striving to save his own spirit and our planet's. Comparing his physically and sexually abusive father's destruction of his family with humankind's systematic destruction of civilization, New York Times Magazine contributor Jensen (Listening to the Land) tells a story about the hope for regeneration in a landscape of human and natural desolation. Throughout, Jensen mobilizes his experiences as student, teacher, environmentalist, beekeeper, high jumper, abused child and survivor to delve deeper inside his own wounded psyche while condemning the constrictions of a culture that fosters abuse. In lyrical prose, Jensen calls for accountability and urges people "to live in dynamic equilibrium with the rest of the world." Rather than na?vely proposing an answer to the ills of modernity, he demonstrates the complexity of the problems by examining an array of environmental and sociopolitical atrocities, including the Holocaust, and what he sees as the reckless production of plutonium to further space exploration and the maltreatment of indigenous peoples by self-serving neighbors. His visceral, biting observations always manage to lead back to his mantra: "Things don't have to be the way they are." Jensen's book accomplishes the rare feat of both breaking and mending the reader's heart. 15,000 first printing; 10-city author tour. (May)
Copyright 2000 Reed Business Information, Inc.

Review

"Singular, compelling and courageously honest, this book is more than just a poignant memoir of a harrowingly abusive childhood. It relates the extraordinary journey of one man striving to save his own spirit and our planet's . . . His visceral, biting observations always manage to lead back to his mantra: 'Things don't have to be the way they are.'"--Publishers Weekly

From the Publisher
"I could not put it down. Passages from this book will stay with me forever." --Frances Moore Lappe, author of Diet for a Small Planet

"The wisdom in this book will change you forever." --Michael W. Fox, author, nationally syndicated columnist, veterinarian

"Dangerous reading here. Proceed at your own risk." --Daniel Quinn, author of Ishmael and Beyond Civilization

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151 of 154 people found the following review helpful.
A Powerful Reading Experience...
By Lance Pierce
Derrick Jensen's latest, A LANGUAGE OLDER THAN WORDS, is one of the most uncomfortable books I've ever read. As such, I suspect it was also highly uncomfortable for him to write. Its poetic use of words and skilled syntax only serve to emphasize, not obscure, the brutal honesty that he puts forth here.
The thesis is a simple one: We are killing the world. It's Jensen's rugged, insightful, and raw analysis of how and why we're doing it that makes me shudder when I read it. Having studied many of these themes before (well-written in books like Daniel Quinn's ISHMAEL), I've not encountered this subject in a way that touches the nerves that Jensen has managed to tap into. Killing the world, after all, is a horrifying thing, and Jensen exposes the horror by shining a bright light on it and analyzing where it comes from.
It's a brave book and a bold statement. And one that will be hated by many, particularly those who have a vested interest in keeping things the way they are. The bottom line is this: if you read this book and find yourself affected by it, there's a chance for all of us. If you read this book and wonder what all the hoo-hah is about, you're too far gone and wrapped up in our cultural ways and vision to ever find your way out. If you read this book and find it threatening to your way of life, then you're the enemy, and you need to reconsider which side of the line you stand on.
I can't think of a higher compliment to give a book than to wish that I'd had it within me to write it myself. I wish I had this kind of insight and courage, and I'm grateful that Jensen does.

140 of 153 people found the following review helpful.
The Dance of World Destruction
By J.W.K
Jensen opens with a series of body blows: "Do we think about nuclear devastation, or the wisdom of producing tons of plutonium, which is lethal even in microscopic does well over 250,000 years?" Unlikely. "Does global warming invade our dreams?" Do wet plutonium dreams count? "In our most serious moments do we consider that industrial civilization has initiated the greatest mass extinction in the history of the planet?" I'm still considering whether to do my kitchen floors in linoleum or hardwood. "How often do we consider that our culture commits genocide against every indigenous culture it encounters?" That's the way the Darwinism cookie crumbles, right? "As one consumes the products manufactured by our culture, is s/he concerned about the atrocities that make them possible?" Not if one wants to look cool.

Do we ever stop to think about how messed up the world is? The answer, of course, is an overwhelming no. And if we do, it's not for very long. We don't think about these problems, we don't talk about them, and more importantly we don't try and stop them. In Jensen words, "We don't think about them, because they are too horrific to comprehend." They are too foreboding and ominous to stomach. They are, in effect, unspeakable.

After taking an honest look at the evolution of Western Civilization, Jensen draws the only logical conclusion that can be found: Our culture is insane. We are off our collective rocker. Reason, science, technological advancement and the work-a-day world have only driven us deeper into the carnival of horror and madness. Things are not getting better. They are getting worse with each passing day. Oops, I went and said it.

But you still believe in progress. Casually examine the context of your own life. In the last fifty years, "sane" men have killed 100,000,000 of their "sane" fellows (perhaps now a few women have gotten in on the action too). Maybe you knew some of them. Perhaps they were family members. Or perhaps it was you that dropped bombs, laid land mines, pulled the fatal trigger. Or perhaps, like me, your father went off to war and came back crazy. War... an aspect of our culture that is now more familiar and ordinary than ever before. (Need I even mention what "Dubya" is planning right now?)

Yet we are all live in work in this web of destruction together. Perhaps your paycheck comes with each fresh clear-cut, or perhaps you simply buy those clear-cut trees in the form of a new house, deck, or furniture. Perhaps you draw energy from a dammed river, helping kill off the last of the salmon. Or perhaps you are more intimately linked to the web of murder, genocide, mass rape, abuse, wage slavery, systemic impoverishment and ecocide that characterize life in the twentieth, and now twenty-first, centuries. Perhaps you are a victim. Perhaps you are an abuser. More than likely, you dabble in both.

That said, wherever you fall within the totem of abuse, don't ever admit there is a problem. Don't say with me, "My name is j.w.k., and I live and take part in a system that is utterly abusive, coercive and wrong." Rather, keep telling yourself that everything is fine. That is all right. Yes, we'll pull through. Humans are too bright to destroy themselves and the planet.

But that is exactly what we are doing... A fourth of all animals slated for extinction - 1000 times the natural rate of extinction. ("The government will do something. Anyway, extinction is part of life.") A quarter of all American women are raped, and another 19 percent are sexually abused. ("They should take self-defense courses and stop wearing such sluttish clothes.") Skin, prostate, colon and breast cancers are on the rise from industrial pollution, UV radiation exposure, and poor food quality. ("Our scientists will fix it. They'll invent something new and make it all better.") 150,000,000 children are enslaved, carrying bricks, chained to looms, or otherwise filling the Wal-Mart's of the Western world. ("Work builds character.") 32,000 people die of hunger everyday, in a world where one billion are too busy stuffing their faces with steak and marshmallows to care. ("I can hardly pay my own bills.")

Rationalizations... Sometimes witty, sometimes humorous, but always easy, efficient and painless ways to avoid the facing cognitive dissonance. They are the bedrock of our philosophy in a world awash with deprivation, hunger, war, famine, abuse, and ignorance amid waste, plenty and absurdity. Nazi Germany was good at rationalizing, too. Smoke billows up from Auschwitz: "It sure is a cloudy, Heinrich, isn't it?"

"When we do allow self-evident truths to percolate past our defenses and into our consciousness, they are treated like so many hand grenades rolling across the dance floor of an improbably macabre party."

Today we all live under concentration camp conditions, without even realizing. We also live in a world of hopeless and impending death. The only difference is, we can watch TV and pretend `it's all good.' As Kunster says in Home From Nowhere, "We demand fantasy in order to distract ourselves from the reality of life's tragic nature, and since reality tends to be insistent, we must keep the TVs turned on at all waking hours and at very high volume." Bring on the CNN. Hail Friends, Survivor, and the Comedy Channel.

Comedy amid horrors - next to oil it's our best selling commodity. After waking up to apocalypse every morning, one gets used to it. It becomes completely natural. Yet in our more lucid moments, should reality suddenly appear the phantasmagoria of pain, suffering, and hell it truly is, we can deny everything. We can take mental holidays or look the other way; but one thing is becoming increasing clear: We cannot play the denial game much longer. Something will give. If we do not awake from this nightmare of plutonium, rape, genocide and ecocide, we will most certainly perish along with the rest of the species we have consigned to eternal oblivion. Even our scientists now say so - when they can be heard over 500 billion screaming TVs.

Don't believe it, though. Don't believe any of it. It's a bunch of lies. Propaganda. Reactionary hype. Jensen is clearly out of his mind. Perhaps he's a communist. Don't listen to him, don't listen to me, nor to anyone else who blackens your rainbows or eclipses your sunshine. Don't buy this book. It might affect you. Go to the mall, plop down in front of the TV, or hit the disco and dance away the thought of this pessimistic review - but do keep an eye out for those grenades.

Essential reading.

j.w.k.

76 of 84 people found the following review helpful.
One of the most deeply-moving books I've ever read
By Cactus Ed
Oh how I wish I could get every member of Congress, say, or every schoolboard member across the country to read this profound book. Imagine such "leaders" having the sensitivity, insight and values that Derrick Jensen displays in this book! Our world would not be the same. The book has a lot of sadness to it - and why not, since the subject - the pain and destruction being inflicted upon our dear old mother earth and all her children - is a sad one indeed. There's a lot of honesty here, and a willingness to go places the less-courageous would never go. A sad, moving and powerful tale this is, but not a depressing one, for it goes deep into what ails us and our planet home, and that kind of depth is ultimately exhilerating and encouraging. A truly remarkable book - please buy it! In fact, buy as many as you can and give copies to friends and foes alike!

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