Sunday, April 25, 2010

[V173.Ebook] PDF Ebook The Basics, by Kaplan Kaplan

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The Basics, by Kaplan Kaplan

The Kaplan Nursing Basics content Guide is a supplementary resource with easy-to-understand outlines of basic content to prepare for nursing school assignments and tests.

  • Sales Rank: #1159463 in Books
  • Published on: 2013-07-01
  • Dimensions: 11.01" h x 1.55" w x 8.27" l,
  • Binding: Paperback
  • 684 pages

Most helpful customer reviews

5 of 6 people found the following review helpful.
completely unnecessary
By mvass1
kaplan's books all tout their course. i would skip this and stick to saunders or lippincot. the kaplan books are good for using their method to figure out the nclex, but, they really focus on that rather than the actual content on nclex. plus, the questions they ask seem to be harder than the actual nclex. I have friends who took kaplan and passed in 75 questions. I did not take kaplan and passed in 118 questions. so if you are focused on passing with the least amount of questions, then yes, get this. if not use what you have and focus on content.

3 of 3 people found the following review helpful.
Love it
By Bridget Ringgenberg
I downloaded this to my Kindle HD because it was free, free is always good. I use this for review when I'm working and just need a little something to fill in the time. It has the basics and I like that.

2 of 2 people found the following review helpful.
Excellent
By CraftyNurseMomOfBoys&Dogs
When you read a section of a regular textbook & think to yourself "ok what is the summary of that topic?" That is what The Kaplan Basics puts in their book. Everything you need to study for the NCLEX.

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Saturday, April 24, 2010

[I534.Ebook] Download Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand, by M. Sicard

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand, by M. Sicard

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

  • Sales Rank: #2264102 in eBooks
  • Published on: 2013-12-15
  • Released on: 2013-12-15
  • Format: Kindle eBook

Review

'Luxury, Lies and Marketing isn't just one more book about luxury marketing, it's THE book that challenges all the others, thanks to its indispensable critical approach, its capacity for overturning our preconceived notions, the effectiveness of its analytical methods, and its salutary critical spirit.'

- Inma Urream Brand Meaning Management Director, Pompeu Fabra Universitat Barcelona, Spain

'Luxury marketing without a grounding in luxury culture is nothing. This is the point of departure for Luxury, Lies & Marketing. Marie-Claude Sicard offers very innovative analytical tools that all luxury professionals will benefit from in the management of their brands. A stimulating, enlightening book that yields results.'

- Alexandre Peraldi, Design Director, Baume & Mercier

"The concept of a culture de l'�cart - a 'twist' or 'swerve' culture that Marie-Claude Sicard advocates is particularly important to us at L'Or�al Luxe. The challenge for us is to apply this principle every day, in the sector we operate in, that of luxury beauty."

-Marc Dubrule, Strategic Development Director, L'Or�al Luxe

"For years now, this book has been circulating discreetly in all the international luxury marketing seminars and workshops. Why? Because it is easy to read, has a lot of substance, and offers an analytic method that is as flexible as it is rigorous. Luxury, Lies & Marketing has become indispensable for anyone wanting to address luxury without keeping to the usual, well-worn paths, but with a constructive, critical approach."

-Agn�s Bureau, Program Director of the MA in Luxury Management, Haute Ecole de Gestion, Geneva School of Business Administration

About the Author
MARIE-CLAUDE SICARD is an Associate Professor at Paris IV-Sorbonne University, and Adjunct Associate Professor at Stern University, NYU, and EM-Lyon, Shanghai. Sicard is a well-known European expert on luxury and brands, and a consultant for French & international companies with her own consulting company MCPS Conseil, Brand Analysis and Strategy Consultancy. As a strategic marketing consultant, her clients have included L'Oreal, Lanc�me, Ralph Lauren, Armani, Kellogg's, Porsche, Jaguar, Renault, Dior, Louis Vuitton, tourism companies (Club Med ) and banks (such as BNP Paribas ). In addition to the permanent teaching positions she holds at the Sorbonne (Paris & Abu Dhabi), she lectures and consults around the world, most often in the USA & Asia ( China, Japan, India ), speaks at international seminars and conferences, and is often interviewed in the media for her outspoken views on branding and the luxury industry.

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Friday, April 23, 2010

[W725.Ebook] Fee Download Applied International Finance: Managing Foreign Exchange Risk and International Capital Budgeting, by Thomas J. O'Brien

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Applied International Finance: Managing Foreign Exchange Risk and International Capital Budgeting, by Thomas J. O'Brien

This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world companies are used. The text is divided into two parts based on the two main issues. Each part includes a case that unifies the ideas. In Part I, the case company has overseas operations and is faced with ongoing FX exposure in corporate revenues. The decision-maker estimates the FX exposure and considers financial hedging using foreign currency debt and currency swaps. The accounting implications are also considered. In Part II, the case company evaluates a proposal to expand production for a foreign market, with location alternatives being the home country, the foreign market country, or a cheap-labor emerging market country.

  • Sales Rank: #770065 in Books
  • Published on: 2013-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .57" w x 5.98" l, .81 pounds
  • Binding: Paperback
  • 150 pages

About the Author
Storrs, Mansfield, CT; Professor University of Connecticut

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Thursday, April 8, 2010

[O106.Ebook] Free Ebook The religions of the ancient world, by George Rawlinson

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The religions of the ancient world, by George Rawlinson

This book was digitized and reprinted from the collections of the University of California Libraries. It was produced from digital images created through the libraries’ mass digitization efforts. The digital images were cleaned and prepared for printing through automated processes. Despite the cleaning process, occasional flaws may still be present that were part of the original work itself, or introduced during digitization. This book and hundreds of thousands of others can be found online in the HathiTrust Digital Library at www.hathitrust.org.

  • Published on: 1884-01-01
  • Dimensions: 9.21" h x .25" w x 6.14" l,
  • Binding: Paperback
  • 108 pages

About the Author
George Rawlinson (1812-1902), English scholar and historian, is best known for his translations of the "History of Herodotus, The Origin of Nations, Manual of Ancient History, The History of Ancient Egypt, "and his contributions to the "Encyclopedia Britannica,"

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Friday, April 2, 2010

[C970.Ebook] PDF Ebook The West European Party System (Oxford Readings in Politics and Government)From Oxford University Press

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The West European Party System (Oxford Readings in Politics and Government)From Oxford University Press

The analysis of party systems in Western Europe has long constituted a major focus of concern in comparative political science. Now for the first time, many of the classic writings in this field have been collected into a single volume. The collection contains seminal writings by Weber, Neumann, Duverger, Kirchheimer, Daalder, Rokkan, and Sartori, as well as a selection from the more recent debates on changes in European party systems, including the contributions of Pedersen, Wolinetz, and Inglehart. The writings cover the development, stabilization, and transformation of party systems and include some of the key analyses which have sought to distinguish between different types of party systems.

  • Sales Rank: #837674 in Books
  • Published on: 1990-07-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.50" h x .88" w x 8.50" l, 1.15 pounds
  • Binding: Paperback
  • 376 pages

Review

"This volume is quite likely the best single compilation of 'classic' texts on parties in print today. Students of non-European party systems will also find much here to enjoy."--John J. Coleman, University of Texas, Austin


"Excellent coverage of the major issues facing Western Europe today. This is a 'must-read' book for any student wanting more than a cursory description of European parties."--Michael A. Jogerst, University of Iowa


"An excellent supplementary to a follow-up course in Western European politics."--John H. Hurley, Catholic University of America


"Simply the best collection of essays on Western Europe available. An excellent source for both undergraduate and graduate students."--Jeffery Jackson, SUNY at Buffalo


"Still one of the best texts for introducing students to the study of political parties."--Matthew Doppke, Washington University-University College


About the Author
Peter Mair is at University of Leiden.

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